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Icona Marketing - Digital PR & Communication Manager

Roma - Marketing, the leading online real estate website and home search service in Italy, is seeking an:

Experienced, hands-on Digital PR & Communication Manager


The candidate will have the following key responsibilities:

  • Help drive the vision and strategy of Contribute to the overall brand strategy by increasing awareness and exposure at the local and national levels.
  • Define plans and goals, and monitor the results of both the online and offline media plans.
  • Maintain deep understanding of industry trends, media landscape and industry influencers.
  • Work with the marketing and product teams to execute impactful product and solution launches, and with the executive team on strategic company announcements.
  • Develop materials to ensure consistent messaging both inside and outside
  • Manage outside PR agencies, partners and budget.
  • Analyze and evaluate performance across market and provide strategic recommendations for better communications and supporting operations.


The ideal candidate will have the following skills, knowledge and experiences:

  • 5+ years relevant communications and PR experience. Preferably agency or in-house experiences (experience with online companies will be a great plus).
  • Experience working with national and local press.
  • Experience working with all types of influencers, including media, bloggers, social influencers and advocates.
  • Strong attention to detail and ability to manage multiple projects across multiple markets in a fast-paced, start-up environment with aggressive deadlines and a high level of ambiguity.
  • Proactive and creative problem-solver with Emotional Intelligence, critical thinking, communication skills, and ability to develop and maintain strong interpersonal relationships.
  • Degree in Marketing, Communications, Journalism or related discipline
  • Must be fully fluent in English


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