Immobiliare.it

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ProntoPro.it - Head of Marketing

Milano - Marketing

ProntoPro.it is Italy's largest local service marketplace, now expanding internationally. We help millions of customers to find a local service professional: we cover 400+ services, ranging from wedding photographers to plumbers to guitar teachers. Within a few years, we expect that booking a plumber or a painter online will be as effortless as buying a book. Today that's not the case, and we're out to change it. The opportunity is huge.

 

We are a fast-growing startup: 2 people in March 2015, now we are over 100. We strive to minimize bull*** and maximize impact: average age is 29, because often brain is more important than experience; we work in open space, because communication needs to happen quickly; everyone has very large responsibilities, because we don't have time to do any handholding (and we think it's counterproductive).

Investors include people from Google, Facebook, eBay, McKinsey, as well as the famous entrepreneurs behind Immobiliare.it. We have the growth-rate of a startup, but not the risk...

 

We are looking for people who want to help us build a service that everyone will use multiple times a year; a service that will make a difference in society. It's not an easy job.

 

Description: 

We are looking for a young, ambitious person who is NOT qualified for this job; but willing to put serious effort into it & smart enough to catch up quickly. All you really need to apply is 4 years in performance marketing or CRM at a tech company (agency years don’t count!) & some meaningful management experience: we’ll teach you the rest.

 

You: 

  • You have led teams managing performance marketing channels (Search, Display, Remarketing, etc.);
  • Managed decent budget (min >€1mln/year, preferably >10mln€/year);
  • You are a nerd and have strong opinions about strategies and tactics across different acquisition channels. You could spend hours debating the SEO tactic of company x, or the bidding automation strategy of company y;
  • You’re not afraid of getting your hands dirty - whether it’s editing a Python script or automating a process using excel files;
  • You think strategically about CAC & CLV. If you need to Google these terms: don’t apply;
  • You want to build something huge that will change the way all your friends and family look for services;
  • You hate bureaucracy and the slowness of big corporations;
  • You don't like symbols of power. You want to work in a great team, in an open-space startup-like environment without corner offices or fancy furniture;
  • You figure things out. You do not expect nor need hand-holding.

NOTE: we have a strong preference for nerds, developers and engineers :)

 

Your role:

 

You will be responsible for ProntoPro's Growth: Acquisition (SEA, SEO, Display, etc.), Social, PR, CRM - overall ~20 people initially + future growth.

  • You will own the performance of all our countries;
  • You will build ingenious, scalable processes and outperform the industry’s best;
  • You will help define our international expansion playbook;
  • On top of this, you will help other teams with their results. We are a startup and you will not be limited to your job description.

 

We DO NOT want to talk to candidates who expect us to teach and explain everything "because they've never done this before": we haven’t either. We learn by doing. 

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