Our aim has always been to offer
the best property search service.

Searching for a house is a very important activity in people's lives, and people looking for a house take on average 6-9 months if they intend to buy it, or 3-6 months if they intend to rent it. In this phase every user dedicates a lot of time to home search, visiting real estate sites and apps several times each month.

The amount of time users spend on real estate listing websites and apps indicates the preference users give to a particular website or app, as the amount of time they can spend searching for real estate is well defined.

For websites, it is also possible to estimate the number of property detail pages visited by users, which is essential because on these pages users contact advertisers. The most important indicators to understand which real estate website is the most used are, therefore:

• the total number of detail pages viewed
• the total time of use of the site by users

For apps, the amount of data available is significantly fewer than websites, so the number of users accessing the app each month is currently the most important indicator for understanding which real estate app is the most used. The most important indicators for understanding which app is the most used are, therefore:

• the number of active users
• the total time users use the app

The evolution of technology makes it possible to access more and more information, so indicators may change.